About Cartrix
Cartrix is a technology platform that helps merchants turn the videos, photos and social content they already make into an online catalogue and a live storefront — and helps shoppers discover and buy directly from those stores.
Instead of asking a seller to photograph, describe and upload every product by hand, Cartrix watches a single product video, uses AI to detect every sellable item in it, generates a clean studio-style photo for each one, and assembles the whole batch into a ready-to-publish catalogue. From there, each merchant gets a themeable storefront with guest checkout, so a shopper can go from watching a clip to placing an order in a couple of taps.
1. What we do
Cartrix provides the tools and infrastructure for merchants to run their own store — AI cataloguing, a themeable storefront builder, order and payment handling through our payment partner, and integrations with platforms merchants already use, like Instagram and WhatsApp. We are the technology provider; we are not the seller, and we are not a party to the sale between a merchant and a shopper.
2. Who it's for
Cartrix is built for creators and small fashion & jewellery brands in India who already make product content — reels, lookbooks, unboxing videos — and want a real, ownable storefront around that content, without hiring a developer or manually building a catalogue.
3. Get in touch
Read more about how the platform works on our home page, or reach us directly on our Contact page.